(Learn how I use the following supplies in my Skincare Product Photography Tips and Ideas post.)
Shopify (a stand-alone website builder) is customizable and scalable for the individual who is comfortable learning a bit of new tech and minimal website design. It’s still incredibly easy (compared to building a website on your own) with the provided starter templates and tutorials.
Shopify offers many extra things to get yourself discoverable in an online search, including blog posts, additional website pages, and the ability to edit your page titles, category descriptions, meta descriptions, URLs, and alt-text.
Etsy (a marketplace) is easy to set up (no choice about fonts or the formatting of your store) and a small financial risk (20 cents a listing with a *5% transaction fee), so a great place to get your feet wet if you haven’t sold online before.
You can learn what products your target market likes and work on improving your sales copy and product photography without having to worry about website design at the same time.
You can get your first 40 listings for free here if you’re ready to get started and have never opened an Etsy shop before.
