Skin Care Business Branding Guide (Google Sheets + PDF)

Turn your passion into a profitable brand — with a step-by-step plan made just for handmade skincare makers.

You’ve already fallen in love with making skincare.

Now you’re ready to turn that love into a business.

But trying to figure it all out alone can feel completely overwhelming.

From choosing a name to designing labels, from planning your product line to launching a website…it’s hard to know where to start (or what order to do it all in).

That’s where this guide comes in.

The Skin Care Business Branding Guide is your personalized roadmap to launching a cohesive, confident, and successful brand — built by a skincare maker who’s done it all before.

✦ What’s Inside ✦

• 151-page PDF workbook with printable worksheets
• Editable Google Sheets branding planner (your custom blueprint!)
• Clear steps to define your niche, choose products, develop your brand vibe, and prep for launch
• Real-life examples to spark inspiration and guide decision-making
• Lifetime access — learn at your own pace and revisit any time

This Guide is SO Much More Than a Logo and Color Palette

We’re way past the point in online business where a cute logo and a few hex codes count as “branding.”

EVERY decision you make while building your business shapes how your customers perceive you — from your product lineup to your packaging and even your customer service tone.

Inside this guide, we’ll walk through every piece of the brand-building puzzle:

• Your target market
• The types of products you sell
• Your business name
• Your color palette
• Your font pairings
• Your brand ‘voice’
• Visual elements (logo, profile pic, banners)
• Packaging and labels
• The unboxing experience
• Product photography
• Website layout + key sections
• Customer service style
• Deciding on your chosen e-commerce platform

And yes — every single one of these is covered extensively inside the guide.

Why This Guide Works

Designed Just for Skincare Entrepreneurs
No generic advice here. Every section is crafted specifically for natural skincare makers starting or scaling their handmade business.

Led by Experience
Created by Christine Glaser, C.A. — a certified aromatherapist and business coach who’s been selling online and teaching since 2012.

Actionable, Not Just Inspirational
You’ll walk away with a fully fleshed-out brand strategy, not just a bunch of theories.

Confidence From the Start
Avoid wasted time and missed steps by getting it right the first time. No more second-guessing your name, products, or presentation.

You can start your own skincare business — and this guide will help you do it the right way, from the very beginning.

📥 Instant Digital Download
🖥 Google Sheets + PDF Format
🌿 Tailored for Natural Skincare Startups
💻 Built from real-world e-commerce experience across Etsy, Shopify, Wix, and more

Don’t just sell skincare. Build a brand you’re proud of.

Start your journey with the Skin Care Business Branding Guide today.