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It seems like simply using positive skincare quotes for social media posts would be a cop-out when thinking about online marketing your handmade business.
After all, you spend a decent amount of time taking photos and videos of making your skin care products to promote them – that’s the ‘real value’ content, right?
Quotes may feel too easy and copy-paste to be part of a legit marketing strategy.
But you’d only be cheating yourself and your business if you skipped this quick win!
Posting those positive phrases is a double whammy: you spread the message of self-love and happiness while ALSO giving your handmade skin care business a major visibility boost on your social platform of choice – check out our favorite quotes (and tips for using them) below!
I’m sure you want the ‘why’ behind throwing some positive skincare quotes up on your social (you smart, answer-seeking business owner, you).
And it’s a one-word answer.
ENGAGEMENT.
But first: the other posts that you publish explaining your skin care ingredients, videos of your process, your amazing customer reviews, your eco-conscious packaging…this is NOT wasted content.
You are providing value there.
You are staying top-of-mind and showing your audience the inner workings of your handmade business mission and production.
However…it’s not the type of content that your audience is going to reshare to their own social accounts.
A positive skincare quote that supports your business vision though…THAT is going to get your followers to click on the ‘heart’ button, the ‘add post to your story’ button, and the ‘share’ button.
Add on an engaging caption that includes a CTA (call-to-action) and you have a winning ticket:
Eye-catching graphic: “Beauty is being comfortable and confident in your own skin.”
Caption: “Confidence is the new black. Tag a friend that radiates confidence and inspires you to do the same.”
@bestfriendforever: @youbeyou Girl, this is so youuuuu. Luv luv your confidence and always making me level up to be my best self!!!
@youbeyou: @bestfriendforever OMG, same girl same! This is you! 😭😭😭 Love you to the moon!
When you start getting shares and tags on this post, it’s not just a fun social media game to make you and your skincare business feel Instafamous for a day or two.
You are getting your business name out there, fresh eyes on your account, and increased brand recognition (assuming you have wisely used your color palettes, font pairings, skin care logo, and social handle on the quote graphic).
In addition, the individuals who engage with your post will now see your content more regularly in their feeds (which is why you want to continue offering consistent value).
Starting to see how different types of content can work together like a game of Tetris?
12 Social Media Tips To Boost Visibility For Your Skin Care Business
Trick question.
Because it depends – only you know the details of your skincare target market.
Generally speaking, younger social media users (ages 18-24) are more likely to be consistently on Instagram, TikTok, and Snapchat.
Facebook is still noted to be the most widely used platform, but that doesn’t mean that your particular customer base is using it every day (or multiple times a day, as is the case for other platforms).
The best way to *truly* know is by testing your content on a variety of platforms to see which one gets more engagement.
It’s true that skincare quotes are incredibly shareable on social media and create amazing engagement on your account.
BUT. As a handmade business, you still need to generate other content to make your audience aware of your product line and overall business mission.
Here are some other topic categories to get those wheels turning:
Think outside the box and observe skin-care-specific days such as ‘Turn Beauty Inside Out Day’, ‘National Self Care Day’, and ‘Compliment Your Mirror Day’.
See more Skin Care & Beauty Holidays Here
Show the ‘face behind the business’ with topics to introduce yourself, share family glimpses, and capture public appearances (such as you and your skincare products at farmers market booths, placement in a boutique, or other ‘away from home’ business activities.
Show off your knowledge by explaining product benefits, natural ingredients, and providing helpful how-to videos.
Engage your customers with giveaways and contests, share five-star product reviews, and feature newly launched products.
Give your audience an inside glimpse of your world with process videos of making your skincare products, workshop shots, and sneak peeks.
This is just the tip of the iceberg. Handmade skincare businesses have SO MUCH to share on social media.
The majority of what we do is visual, it just takes the effort of snapping a picture or video as we work.
If you need some inspiration or just want someone to tell you WHAT to post on WHAT day, check out the Skin Care Social Media Calendar (written specifically for handmade entrepreneurs).
And the best part is that this social media calendar is evergreen (UNDATED), so you can continue to use it year after year!
Another amazing benefit about these positive skincare quotes is that they don’t have to stay just on your social media feeds!
Use them as:
The sky is the limit – best to you and your skin care business, fellow maker!
Christine is a certified aromatherapist, essential oil specialist, and organic skin care formulator. She loves empowering others with tools to make healthy changes and understand where natural options can be woven into the fabric of everyday routines.
